OWNER PLAYBOOK · VOYAGE CHART

Chart your voyage with Soft Landing

Pick where you want to go. Every route starts with a move you can make within the hour.

Grow it into a business

You want paying customers and steady revenue. Nothing is guaranteed.

MOVES MADE

00/ 5

STREAK

0 days

WHY THIS ROUTE

Borrowers who lived through a cliff liquidation are the easiest people to explain this to, and every crash week brings new ones.

ARRIVED LOOKS LIKE

Twenty borrowers with an open loan and five paying Cushion plans.

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NEXT MOVE · WITHIN THE HOUR

1. Write down your own or a friend's liquidation story

15 min

Date, collateral, how much was sold and the penalty. Keep it to five lines. This is the story you will tell to every borrower.

2. Set a conservative market

25 min

Open Rules, keep ETH as the only collateral, a max loan to value well under the backstop and a step size near 8 percent. Write one sentence on why.

3. Show the meter to five borrowers you know

40 min

Build a loan for each of them on the demo and send a screenshot of the step ladder next to the cliff comparison.

FIRST MESSAGE · TELEGRAM OR WHATSAPP · TO FIVE PEOPLE WHO BORROW AGAINST CRYPTO

You told me about getting liquidated last year. I run a small lending market where a loan unwinds in small steps instead, and you get a message before each step with how far away it is. Want me to show you what your loan would look like? You can still lose money, but not all at once.

4. Turn on Cushion for SMS and voice warnings

20 min

Price Cushion at $6 in the paywall editor. Offer it to anyone with a loan over $2,000 who sleeps through Telegram.

5. Send a landing report after the first volatile week

30 min

Steps fired, what they cost and what a cliff liquidation would have cost. Send it to every borrower and ask one question: what would make you borrow more safely?

Check in on me

Leave an email and we nudge you at 24 and 72 hours with your next move. Optional.

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PORTS ALONG THE ROUTE