Picture this

Who it is for

Priya Raman runs a pharmacy on Narborough Road in Leicester and borrowed USDC against her ETH to pay for a shop refit. In 2022 one liquidation took a fifth of her stack in a single block. On Soft Landing her loan unwinds in small steps if ETH falls, a Telegram message arrives before each step with how far away it is, and she can top up or repay before it happens.

Two ways to own it

What you get

Base$100

Yours in 3 to 5 days

The user app: borrow builder with a live step ladder, the next step meter, warnings by Telegram before each step, three playable market paths, top up and repay, history with receipts and a three tier paywall with simulated USDC checkout. Runs as an isolated market on Base and Arbitrum.

You choose: accent color and market name
You choose: which collateral to list
You choose: step size and spacing defaults
You choose: warning channels

Customfrom $2,000

Built around you

Reshape it entirely: new features, your flows, your brand end to end, integrations you need. We scope it with you.

Everything in Base
Custom features and design
Priority build

Why it is new

What exists today, and what this does differently

Why own your own

Soft liquidation is not new: Curve's LLAMMA converts collateral gradually across price bands, and Fluid also unwinds risky positions in smaller pieces. What this adds is an owner run isolated market where each step is a fixed, small sale with a plain warning before it, a meter that shows how far the next step is in price and dollars, and a one tap way to stop it. Honest label: low novelty, the value is the warning loop and the ownable market.

Closest things out there

Curve crvUSD and Llama Lend (LLAMMA soft liquidation), Fluid (smaller liquidations), DeFi Saver automation (automatic repay and boost on Aave), Aave and Morpho alerts from third party bots.

Checked with web searches in October 2026. A search is not proof that nothing similar exists, and the market moves fast, so we recheck before every build.

What it unlocks

The human in it

Replaces the worst moment in DeFi lending, losing a big slice at once while you sleep, with small steps you can see coming and stop.

The Regatta Board

Races Soft Landing can enter

3 live races fit this app. Each one says why, with its prize and countdown. The rule on existing code is on the race page.

Grant roundBaseBase Builder GrantsFundingNot announcedRolling, apply any timeWhy it fits. Safer consumer lending on Base fits the retail onchain push; check current terms.56 other apps can enter tooSee the race Grant roundArbitrumArbitrum Foundation Grants / DAO programsFundingNot announcedRolling, apply any timeWhy it fits. Arbitrum funds DeFi infrastructure and risk tooling; check current terms.20 other apps can enter tooSee the race HackathonmultichainDoraHacks BUIDL hackathons and grantsPrizeNot announcedRolling, apply any timeWhy it fits. DeFi safety hackathons appear often; check each event's rule on existing code and current terms.3 other apps can enter tooSee the race

See every race on the board

What you own

The whole app, not a starter kit.

A lending market you own where falling prices unwind loans in small, warned steps instead of one cliff liquidation: borrowers see the next step coming, and you set the rules and earn from plans and interest.

Base price · $100

The user app, complete

Every buyer gets the same finished app. Basic branding and copy changes come through a quick form.

Illustrated home with the next step meter and first-run onboardingHome

Three step welcome (the ladder, the warning, the backstop), then the meter, the loan and one next action.

Borrow builder with a live step ladderBorrow

Collateral, amount and step style; shows loan to value, every step price and the backstop line before signing.

Cliff comparisonBorrow

What one standard liquidation would cost against the step ladder for the same loan.

Simulated borrow with a wallet signature stepBorrow

Review, sign and a receipt, with rate and fees shown first.

Three market pathsSteps

A slow slide, a warning acted on, and a gap that hits the backstop, each with a different outcome.

Warnings before each stepSteps

Telegram message with the step price and top up or repay; SMS and voice on paid plans.

Top up and repaySteps

Prepared transactions that move the next step away, signed in the borrower's wallet.

History with step receiptsHistory

Borrows, steps, top ups and repays with hashes, plus a landing report.

Plans, warning channels, permissions and visionMe

Three tier paywall with simulated USDC checkout, channel settings, share card and invite.

Open the full app demo

Add-on

Owner console

Your admin side: revenue, paywall editor, users, rules and the agent log.

Revenue dashboard with live paywall editorRevenue

MRR, interest share, monthly chart and tier editing that updates the user app at once.

Payments and pay methodsRevenue

Recent USDC payments and accepted pay methods.

Market rulesRules

Step size, step spacing, step line, warning lead, keeper fee, backstop line and listed collateral; borrowers see changes instantly.

Keeper and oracle agent log with costsAgent

A stale feed blocked steps, a keeper missed and another took over, plus monthly running costs.

Roadmap with build requestsRoadmap

v1 included, v2 and v3 add-ons with prices and a request button.

Top-up

Growth and referrals

Referral and growth mechanics, switched on when you are ready to grow.

Landing report share loop and sourcesGrowth

Report share cards, community embeds, sources of new borrowers and a crash week simulation.

The money path, built in

How it earns for you

Borrowers start free with one loan and Telegram warnings; Cushion and Treasury plans add channels, loans and team features. The market's reserve share of borrow interest goes to your treasury.

SteadyFreeOne loan, step ladder, Telegram warnings, history.

Cushion$6 per monthFive loans, SMS and voice warnings, a longer warning lead, landing reports.

Treasury$25 per monthTeam loans, shared warnings, multisig signers, CSV export, API.

Reserve share of 5 to 15 percent of borrow interest (default 10 percent) to your treasury, shown on the borrow screen. Keepers earn a fixed step fee from each step; the owner does not take a cut of steps.

Prices are yours to set. Illustrative, not a promise of income.

Growth loops, built in

How it spreads

Landing report cards after every rough week, comparing steps to a cliff liquidation
Lending communities pin the next step meter after a crash
Small DAO treasuries invite signers on the Treasury plan
A public step history that shows the market behaving as promised

Roadmap · build the next phase with us

Where it goes next

v1 included

The soft landing market

Isolated ETH and USDC market on Base and Arbitrum
Step ladder, keepers and backstop
Warnings before every step
Meter, history and landing reports
Paywall editor, rules, payouts

Included

More collateral and voice warnings

cbBTC and wstETH markets
Voice calls that get through Do Not Disturb
Auto top up from a capped spend permission

Add-on from $500

Team treasuries

Shared loans with signer roles
Escalation if nobody answers a warning
Signed monthly risk report

Add-on from $1,200

The pitch, ready for investors and grant reviewers

Unlocked when your app is paid in full

Your 2 minute demo script

Unlocked when your app is paid in full

Make it entirely yours

Your brand, market name, collateral list, interest curve, step defaults, warning channels and integrations such as team signers, accounting export or a partner's white label market are scoped and priced together.

Custom from $2,000

BLUEPRINT

Why it matters and how it really works

The recipe (how it is built, the data, costs, risks, build order, the pitch and the demo script) is unlocked when your app is paid in full.

The need

People who borrow against crypto fear one thing most: a liquidation that sells a big slice of their collateral at once, with a penalty, often at night. Most lending markets still work that way, and alerts from outside bots arrive late or not at all.

What exists and what is new

This exists in parts. Curve's LLAMMA already converts collateral gradually across price bands instead of one hard liquidation, Fluid unwinds positions in smaller pieces, and DeFi Saver automates repay on Aave. Soft Landing is an ownable isolated market where each step is a small, fixed sale with a plain warning before it, plus a meter that shows how far the next step is. Research verdict: low novelty; the warning loop and the ownable market are the value.

The data it runs on

Unlocked when your app is paid in full

1.The mission

No borrower should lose a big slice of what they own in one block while they sleep.

2.Why people can't resist it

The meter One number on the home screen: how far the price can fall before the next small step, in percent and dollars.

The warning A message before every step with the price it fires at and two buttons: top up or repay. Nothing else attached.

The landing report After a rough week: how many steps fired, what they cost, and what a single cliff liquidation would have cost instead.

3.How it works for real

Unlocked when your app is paid in full

4.Pricing

Cost per use: unlocked when your app is paid in full.

Steady Free

One loan, the step ladder, Telegram warnings before every step, history and receipts.

Cushion $6 per month

Up to five loans, SMS and voice warnings, a longer warning lead and landing reports. Top up and repay stay free for everyone.

Treasury $25 per month

Team loans with shared warnings, multisig signers, CSV export and an API for the step ladder.

5.Growth loop

The landing report is the hook: borrowers share how much a rough week cost them in small steps against what one cliff liquidation would have cost. Lending and DAO treasury communities pass the meter around after every crash.

6.Risks and guardrails

Unlocked when your app is paid in full

7.Build order

Unlocked when your app is paid in full

8.Where this is going

Now
One market where a falling price costs small, visible steps instead of one big loss.
Next
More collateral types on Base and Arbitrum, team loans for small treasuries, voice warnings that get through Do Not Disturb.
Later
Owners run markets for their own communities, and step ladders become a standard other lending apps can read.
The world it builds
Borrowing against what you own stops being a gamble on whether you are awake when the market drops.

Costs and tools are estimates at the time of writing. General information only, not legal or financial advice.

OWNER PLAYBOOK

Own it, then chart your voyage

Nine routes from one vessel. Tap a port to open its chart.

Why own Soft Landing

Everyone who has borrowed against crypto has a liquidation story, and most of them happened at night in one block. Owning Soft Landing means you run a lending market where that story changes: loans unwind in small steps, a warning arrives before each one, and borrowers can stop it with one tap. You set the collateral, the step size and the warning lead, and you earn from plans and a share of interest. Start with one community that got hurt in the last crash.

What’s stopping you?

“Running a lending market sounds like it needs a risk team.”

You start with one isolated market, one collateral and a conservative loan to value, with audited parts and a size cap. The Rules screen is a short form. Grow the cap only as the market proves itself, and keep it small until it has.

“What if a crash skips all the steps?”

It can. A gap faster than keepers can act hits the backstop liquidation, and the app says so before anyone borrows. Your job is honest wording, realistic spacing and a modest max loan to value, not a promise that liquidation cannot happen.

“Curve already does soft liquidation. Why would anyone use mine?”

Curve's design works but is hard to read for a normal borrower. Your edge is the warning before each step, a meter anyone understands and a market run for a community you know. Lead with that, and credit Curve openly.

“Is it legal for me to run a lending market?”

It depends where you live and who you serve. Many owners run it for a known group, take local advice before marketing widely and never promise returns to lenders. The app avoids words like guaranteed or liquidation free on purpose.