A storefront works while you are at your job; it doesn't need you there.
Most people who want their own thing never start, because starting sounds like quitting. Rent, family and the next payday say no.
A Studio asks for something smaller: a storefront with your name, a shelf, and a few messages a week to the people you know. Clients try demos while you are at work. When one pays, the app is built and delivered behind your storefront.
Daily missions in your Studio HQ keep it to a few minutes a day, and nothing you own disappears if you have a busy month.