Name: Kindness Relay
Brand: DEPLOYR
Price: 129 USD
Availability: PreOrder

Picture this

Who it is for

Priya starts a relay in her neighborhood. The baton can only move when the holder does something kind for someone and hands it to them in person by QR. Each pass drops a pin and a short note. Months later, her baton has crossed three countries and 140 strangers, and anyone can follow its path.

Two ways to own it

What you get

Base$129

$32 deposit to reserve

Non-tradable baton contract with in-person QR handoff, note and coarse location per pass, live journey map, follower page.

You choose: chain
You choose: relay name and art
You choose: accent color
You choose: number of batons

Customfrom $800

Built around you

Reshape it entirely: new features, your flows, your brand end to end, integrations you need. We scope it with you.

Everything in Base
Custom features and design
Priority build

Why it is new

What exists today, and what this does differently

What is new

A one-of-one object whose only way to move is a face-to-face act of care, logged as a living map anyone can follow, with no price and no market.

Closest things out there

Pass the Baton (Glenn Kaino and Tommie Smith) passes baton NFTs between holders with donations to nonprofits, but transfers are market trades and there is no in-person handoff or journey map.

Checked with web searches in October 2026. A search is not proof that nothing similar exists, and the market moves fast, so we recheck before every build.

What it unlocks

The human in it

Turns small kindnesses into a visible chain of strangers.

The Regatta Board

Races it can enter

grant · Optimism Collective · rolling

Optimism Retro Funding

rounds/seasons; current round unknown

Official page ↗

Public-good community experiment.

Their rule on existing code: Retroactive: existing deployed projects with measurable impact required

grant · Gitcoin · upcoming

Gitcoin Grants rounds

quarterly-ish rounds; next round dates unknown

Official page ↗

Fits community and social impact rounds.

Their rule on existing code: Existing open-source projects OK (generally required)

What you own

The whole app, not a starter kit.

The complete Kindness Relay app: a painted baton with no price that only moves by an in person pass after a kind act, a live journey map anyone can follow, and a Sunday postcard that brings followers back.

Base price · $129

The user app, complete

Every buyer gets the same finished app. Basic branding and copy changes come through a quick form.

Three step onboardingHome

Shown once: one baton with no price, be kind then pass it, watch it travel.

Baton status and next actionHome

Who holds the baton, passes so far, hold limit and one clear next step.

In person QR passPass

Both phones scan a QR that rotates every 20 seconds; the new holder needs no app.

Kind act, note and coarse pinPass

Pick the act, write one line, choose 5 km, city or country. Never a street.

Refusals by designPass

Remote sends, passing back to recent holders and same day passes are refused.

Hold limit and return homePass

Nudge before the limit, last call, then the baton goes back to the previous holder.

Live journey mapMap

Today and seven months on, stop by stop notes, translations, passes and acts charts.

Private class mapsMap

A baton per class on a private map with teacher moderation. Gated behind School or club.

Make and manage batonsBatons

Name and paint batons, mint receipts; more than the free count is gated.

Printable baton artBatons

Print file with a QR plate. Gated behind School or club.

Sunday postcard, streak and cheersSunday

Weekly postcard, kindness ripple at 2, 10 and 100 passes, streak and cheers with no money.

Plans, impact report and receiptsMe

Paywall from the owner, gated funder report, onchain receipts, blur pins, remove notes.

Open the full app demo

Add-on

Owner console

Your admin side: revenue, paywall editor, users, rules and the agent log.

Revenue and paywall editorRevenue

MRR, USDC payments, payouts, live tier and gate editing, accepted payment methods.

Relay rulesRules

Hold limit, finest pin, no pass back window, 24 hour rule, translation, nudges, gas, home port.

Keeper log and flag queueKeeper

What the keeper did and failed at; flagged notes a human keeps or removes.

Top-up

Growth and referrals

Referral and growth mechanics, switched on when you are ready to grow.

Growth loops and referralsGrowth

School baton week, follower cohorts, starter to starter referral codes.

The money path, built in

How it earns for you

Passing a baton is free forever and a baton never has a price. Schools, clubs and organisations pay monthly to run more batons, private maps and funder reports.

CommunityFreeOne baton, public map, Sunday postcard for up to 500 followers

School or club$19 a monthUp to 20 batons, private class maps, teacher moderation, printable baton art

Organisation$149 a monthUnlimited batons, custom art and domain, multi chain home ports, impact report for funders

No fees on passes. Gas (under $0.01 per pass) can be sponsored by the owner.

Prices are yours to set. Illustrative, not a promise of income.

Growth loops, built in

How it spreads

Every pass recruits one new holder face to face, with no install
School baton week: a baton per class, parents follow the map
Sunday postcard that followers forward each week
Share card after a pass
Starter to starter referral codes worth a free month for both

Roadmap · build the next phase with us

Where it goes next

v1 included

The full relay app

Non tradable baton with in person QR pass
Coarse pins, notes and the live journey map
Hold limit with nudges and return home
Sunday postcard, streaks and cheers
Plans and checkout for schools and organisations

Included

Classroom and campaign kit

Teacher class accounts for under 16 holders
Campaign pages for charities and faith groups
Printable baton art and QR plates
Push and WhatsApp postcards

Add-on from $400

City relays and the open thread

City and festival relays with many batons
Batons that cross between relays
Impact report and public goods round pack
Open baton standard and reference indexer

Add-on from $900

The pitch, ready for investors and grant reviewers

Unlocked when your app is paid in full

Your 2 minute demo script

Unlocked when your app is paid in full

Make it entirely yours

Custom work from $1,000: your own baton art and rules, integrations with a school or charity platform, extra languages, or a city branded relay. Scoped on a call.

Custom from $800

BLUEPRINT

Why it matters and how it really works

The recipe (how it is built, the data, costs, risks, build order, the pitch and the demo script) is unlocked when your app is paid in full.

The need

Small kindnesses happen every day and vanish without a trace. Communities, schools and nonprofits want a gentle, visible way to keep them going and to show people that strangers are connected, without turning care into a market or a points race.

What exists and what is new

Pass the Baton (Glenn Kaino and Tommie Smith) already passes baton NFTs between holders with donations to nonprofits, but its transfers are market trades, there is no in-person handoff and no journey map. Pay-it-forward apps and kindness challenges exist off chain without a single traceable object. What is new here is a one-of-one object with no price and no transfer function, whose only way to move is a face-to-face pass after a kind act, logged as a coarse, living map anyone can follow. Research verdict: rare, medium novelty.

The data it runs on

Unlocked when your app is paid in full

1.The mission

Make kindness visible as a chain of strangers, so that one act at a bus stop can be followed across the world and invite the next one.

2.Why people can't resist it

Your kindness keeps travelling Past holders get a line when the baton they passed is 2, 10 and 100 passes further on. You see where your act went.

A Sunday postcard Followers get one postcard a week: where the baton is, who holds it, the newest note. Calm, not a feed.

It cannot be bought No price, no market, no transfer button. The only way to hold it is to be kind to someone who has it, or to have them be kind to you.

3.How it works for real

Unlocked when your app is paid in full

4.Pricing

Cost per use: unlocked when your app is paid in full.

Community Free

One baton, public map, Sunday postcard for up to 500 followers.

School or club $19 a month

Up to 20 batons, private class maps, teacher moderation, printable baton art.

Organisation $149 a month

Unlimited batons, custom art and domain, multi-chain home ports, impact report for funders and grant rounds.

5.Growth loop

Every pass recruits one new person in person, and every new holder shares their pin with friends and family. Schools and charities start batons as campaigns, and the Sunday postcard brings followers back each week. Public-good rounds such as Optimism Retro Funding and Gitcoin can fund relays as community experiments, with no promise of any grant.

6.Risks and guardrails

Unlocked when your app is paid in full

7.Build order

Unlocked when your app is paid in full

8.Where this is going

Now
One baton from a bus stop in Bengaluru, passed hand to hand, followed on a map.
Next
Schools, mosques, temples, churches and running clubs start their own relays; batons cross between them.
Later
Cities run relays during festivals and disasters, so neighbours can see help moving street by street.
World-changing
A living, public record of millions of small acts of care between strangers, owned by no one and impossible to sell.

Costs and tools are estimates at the time of writing. General information only, not legal or financial advice.

OWNER PLAYBOOK

Own it, then chart your voyage

Nine routes from one vessel. Tap a port to open its chart.

Why own Kindness Relay

A Kindness Relay is a story that grows every time a stranger passes the baton, and the person who starts it is the one people remember. Owning the app means every baton, map and follower page carries your name, the contract lives on your wallet, and the onchain journey shows you started something that crossed cities without a single sale. Borrow someone else's and you are just one pin on their map.

What’s stopping you?

“What if the baton stops after two passes?”

Some will. That is normal and the map still shows a real story. Start with several batons in communities that already like each other, and give each holder a gentle reminder after a week. A stalled baton can be revived by its starter.

“Does sharing locations put people at risk?”

The app records a coarse location, roughly city level, never an exact address, and notes are optional. Tell holders not to include names or addresses in notes, and keep the default coarse.

“How does a non-tradable baton make any money?”

The baton itself never earns; that is the point. Money comes from organisations that pay to run relays (schools, charities, brands doing community campaigns), extra batons, and printed QR cards. It is a modest business with a big heart; the ladder below is a target, not a promise.

“People will think it is a crypto scam.”

There is no price, no market and no token to buy. Holders never need to understand crypto; they scan a QR in person. Lead with the kindness and the map, mention onchain only as the reason the journey cannot be faked.

“Is it really mine?”

Yes. The baton contract deploys from your wallet, the relay name and art are yours, and DEPLOYR hands everything over.

The million-dollar ladder

Organisations pay to run branded relays for campaigns (schools, charities, companies on volunteering days), individuals pay for extra batons and printed handoff cards, and large campaigns pay a setup fee for custom maps and reports. This is a target, not a promise.

$90

$2,695

$29,350

$85,200

First 10 relays

10 people starting a relay

$9 per baton

Schools and clubs

25 organisation relays plus 80 personal batons at $9

$79 per relay

Charity campaigns

150 organisation relays plus 20 campaign setups at $500

$129 per relay

Million-dollar run rate

400 organisation relays plus 60 campaign setups at $500 plus 400 personal batons at $9

$129 per relay

Kindness and volunteering days: companies already budget for them.
Schools running a relay per class, with the map as a lesson in geography and empathy.
Charity campaigns where the map becomes the story in their donor newsletter.
Printed handoff cards with the QR, sold in packs.

Illustrative stages, not a forecast. Results depend on you and the market; nothing here is guaranteed.